The first time I saw those stick things in Bath & Body Works, I had to ask myself, what are reed diffusers? Being an avid candle lover, I couldn't imagine how those thin little sticks could possibly be any good. Despite what the wives' tale states, ignorance is NOT bliss. Overlooking reed diffusers displays ignorance, not bliss.
Understanding reed diffusers doesn't require a degree in molecular chemistry. The components of reed diffusers are very simple. In fact, a reed diffuser has only 3 components - the bottle, the reed wicks, often called 'sticks', and the diffuser oil. Each component can be replaced, although it's doubtful you'll need to worry about the bottle unless you break it.
Reed wicks come in various lengths from 6 to 15 inches long and widths from 2 to 5 mm thick. Recent studies have shown that the optimal length for 'scent throw' is 12 inches. The optimal width is 3 mm. If the wick is too short, the fragrance will evaporate too quickly. Longer sticks won't give the same scent throw. If you purchased a reed diffuser set and it didn't live up to your expectations, either the reed wicks are the wrong size or the fragrance oil is inferior quality.
Buy the best quality diffuser oils you can find. If you can't smell the fragrance in the bottle, you won't be able to smell it coming from the reeds.The output of reed diffusers is limited by the quality of the diffuser oil. The oil is actually a mixture of reed diffuser base and fragrance oil. To sell their product cheap, some companies use very little fragrance. Low quality diffuser oil will smell mostly like chemicals.
In summary, to get the most from your reed diffusers, make sure the wicks are 12 inches long/3 mm thick, and use only good quality diffuser oil. Clean the bottle with hot soap and water every time you refill it, and by all means flip the reeds over every 30 days.
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